Tideline Health
A patient onboarding and care plan platform replacing five legacy tools.
Client
Tideline Health
Duration
11 weeks
Team
Strategy, design, frontend, backend

Outcome
+182% activation
- Activation rate
- +0%
- Avg approval
- 0s
- Drop-off
- 0%
- Staff satisfaction
- 0/5
Within the first release cycle
For standard onboarding paths
Across the intake funnel
Internal rollout survey
What needed to change.
The previous patient journey depended on five disconnected tools, creating delays between intake, verification, and care-plan setup.
Care coordinators had no clear signal for who was blocked, who needed follow-up, and where onboarding was losing momentum.
Leadership needed a product surface that felt trustworthy for patients and practical for staff without adding more operational overhead.
Decisions that shaped the build.
The architecture, design system, and product choices that made the rest of the project possible.
- 01
Mapped the full onboarding lifecycle first, then reduced it into a simpler patient flow and a more actionable staff queue.
- 02
Introduced a calmer UI language with clearer status communication so patients always understood the next step.
- 03
Designed shared components for intake, approvals, and care-plan handoff to keep the experience consistent across roles.
- 04
Launched with analytics tied to activation milestones so the team could keep iterating after release.
Stack and modules delivered.
Frontend
Next.js, React, TypeScript
Backend
Node services, Postgres, queues
Auth
Role-based auth with audit history
Billing
Stripe invoicing + subscription sync
Messaging
Transactional email + SMS reminders
Analytics
PostHog funnels + onboarding events
Surfaces from the live product.

Screen 01

Screen 02

Screen 03
They shipped what felt like a polished v3 in a single quarter. The system they handed over runs itself — that's rare.
Maya Okonkwo
CEO, Tideline Health
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