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Brand & MarketingWebsites2025

Lumora Studio

A premium agency website rebuild with editorial motion and a productized portfolio.

Client

Lumora Studio

Duration

5 weeks

Team

Narrative strategy, visual design, frontend

Creative team collaborating on laptops in a wood-lined studio.

Outcome

+64% demo bookings

Demo bookings
+0%

Within 60 days

Time on site
0x

On portfolio-heavy visits

Reusable templates
0

Across v1 launch

LCP
0s

Homepage on broadband

The challenge

What needed to change.

The old website looked competent but generic, weakening Lumora's premium positioning in client conversations.

Case studies were hard to scan and the team had no repeatable system for publishing new proof quickly.

Marketing needed a stronger editorial style without creating fragile one-off layouts everywhere.

Strategy & solution

Decisions that shaped the build.

The architecture, design system, and product choices that made the rest of the project possible.

  • 01

    Reframed the site around proof, process clarity, and stronger visual pacing from the homepage onward.

  • 02

    Built reusable page sections that let the brand feel expressive without breaking consistency.

  • 03

    Focused on typography, imagery, and white space so the portfolio felt more productized and easier to trust.

  • 04

    Shipped with a structure the team could maintain instead of a design that only worked on launch day.

Build breakdown

Stack and modules delivered.

Frontend

Next.js, App Router, TypeScript

CMS

Structured content blocks + editorial templates

SEO

Metadata mapping + schema

Motion

Framer Motion + reduced-motion fallbacks

Forms

CRM sync + lead routing

Analytics

Plausible + booking attribution

Experience gallery

Surfaces from the live product.

Creative team working together in a studio.

Screen 01

Design workspace with a computer.

Screen 02

Team collaboration in a shared workspace.

Screen 03

They shipped what felt like a polished v3 in a single quarter. The system they handed over runs itself — that's rare.

Maya Okonkwo

CEO, Tideline Health

+182% activation
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