Helix Research Portal
A long-form research site with secure subscriber gating and AI search.
Client
Helix Capital
Duration
8 weeks
Team
Editorial strategy, product design, frontend
Outcome
3.4x dwell time
- Dwell time
- 0x
- Search adoption
- 0%
- Issues migrated
- 0+
- Renewal lift
- +0%
On flagship reports
Among active subscribers
Into the new system
On annual plan
What needed to change.
Helix had strong long-form research, but the reading experience felt more like a file archive than a premium subscriber product.
Analysts needed better publishing structure without depending on engineering for every content change.
The product had to balance authority, searchability, and subscriber gating without sacrificing performance.
Decisions that shaped the build.
The architecture, design system, and product choices that made the rest of the project possible.
- 01
Designed a reading-first experience with stronger hierarchy, better issue structure, and clear navigation.
- 02
Added reusable editorial modules for charts, takeaways, and gated previews.
- 03
Focused the UX on clarity and trust so premium research felt worth paying for.
- 04
Built the content model around editorial operations as much as reader-facing polish.
Stack and modules delivered.
Frontend
Next.js, MDX, search indexing
Access
Subscriber gating + account flows
Search
Topic and quote indexing
CMS
Analyst-friendly publishing schema
Charts
Embedded research visuals
Analytics
Reader depth + content cohorts
Surfaces from the live product.
Screen 01
Screen 02
Screen 03
They shipped what felt like a polished v3 in a single quarter. The system they handed over runs itself — that's rare.
Maya Okonkwo
CEO, Tideline Health
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